#### How do you ensure that the assembled sales copy remains authentic and doesn't come across as formulaic?Authenticity comes from genuine understanding and empathy towards your audience. By continuously updating your understanding of the target demographic's desires, needs, and pain points, and by ensuring that testimonials and social proof are genuine, the sales copy remains authentic. The assembly method provides a structure, but the content within that structure should always be tailored to the specific audience and offer.#### Are there industries or sectors where the assembly approach to sales copy might be less effective?While the principles of understanding the audience and highlighting benefits over features are universal, the assembly method might need adjustments for industries where long-form storytelling or technical details are crucial. However, even in such cases, the core idea of strategically piecing together key elements remains relevant, though the specific elements and their arrangement might vary.