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Growth Metrics

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Measuring growth is as crucial as achieving it. Identifying the leading indicators and right metrics can be the difference between fleeting success and long-term sustainability. Delve into the essentials of growth metrics, tailored for leaders determined to not just grow, but grow smartly. By understanding and applying these pivotal indicators, you can ensure that every step taken is a step forward.

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Influencing how Your Content Gets Ranked

Engagement-based ranking of content is powerful because it tailors users' feeds to what they are most likely to engage with, based on their past behavior.
woman presenting data to official sitting at desk

What is my Data Worth to Meta, Facebook and Instagram?

Your data is a key asset that drives the revenue of Social Media Companies like Meta and LinkedIn: But is it worth more than 120 Euros?
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Measuring

Influencing how Your Content Gets Ranked

Engagement-based ranking of content is powerful because it tailors users' feeds to what they are most likely to engage with, based on their past behavior.
Growth Metrics
Dec 2023
•
7 min read
•
Bastian Moritz
Group of Professionals engaging with each other
Measuring

What is my Data Worth to Meta, Facebook and Instagram?

Your data is a key asset that drives the revenue of Social Media Companies like Meta and LinkedIn: But is it worth more than 120 Euros?
Growth Metrics
Nov 2023
•
7 min read
•
Bastian Moritz
woman presenting data to official sitting at desk
Measuring

Avoid A/B Testing Pitfalls During BFCM and Capitalize on Proven Strategies

A common strategy in e-commerce and digital marketing is for businesses to focus on maximizing returns during peak shopping seasons by implementing their most effective strategies.
Growth Metrics
Nov 2023
•
7 min read
•
Bastian Moritz
Measuring

Only use A/B Testing for Micro-level Strategy, not Macro Strategy

Including a case study for "Micro vs. Macro: A/B Testing in Business Strategy"
Growth Metrics
Nov 2023
•
7 min read
•
Bastian Moritz
Measuring

Why is Customer Churn Important & How to Calculate Churn

Understanding customer churn is crucial for businesses, as it impacts customer retention, lifetime value, and overall profitability.
Growth Metrics
Nov 2023
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7 min read
•
Bastian Moritz
Measuring

Use A/B Testing to Make Data-driven Decisions and Optimize Outcomes for Marketing, Product Development, Sales and Beyond

A/B testing to make informed decisions, reduce guesswork, and optimize outcomes through experimentation and data-driven decision-making.
Growth Metrics
Oct 2023
•
7 min read
•
Bastian Moritz
Measuring

The Strategic Impact of 'Time Spent on Page'

While "time spent on page" is can be a valuable metric, it's essential to interpret it in the context of other metrics and the specific nature of your content.
Growth Metrics
Sep 2023
•
7 min read
•
Bastian Moritz
business woman looking at page in black folder
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