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Strategy

Crafting a Compelling Value Proposition: The Essence of Effective Messaging

How to create and effectively communicating your Value Proposition
Strategic Growth
Jul 14
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7 min read
•
Bastian Moritz
Research

Does it Really Matter to Distinguish Between ICP and ICA?

While distinguishing between ICP and ICA can help in clarity and strategic focus, the ultimate goal is to understand and effectively target customers.
Customer Research
May 12
•
7 min read
•
Bastian Moritz
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