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Branding
Landing Pages are Conversations Between Your Customers and You
A landing page is a conversation between your visitor and your brand, grounded in universal communication patterns while simultaneously tailored through specific messaging to your visitor’s needs and motivations.
Branding
Sep 4
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7 min read
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Bastian Moritz
2024-09-04
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Research
Case Study Analysis
Using the Case Study Analysis Method to Analyze Marketing and Sales Collateral
Customer Research
Jun 1
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7 min read
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Bastian Moritz
2024-06-01
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Strategy
Case Study: Building a Customer-Centric Growth Program like Amazon
A case study of Amazon and Jeff Bezos' philosophy of relentless customer obsession that illustrates how their principles can be applied to build a customer-centric growth program from first principles.
Strategic Growth
May 15
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7 min read
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Bastian Moritz
2024-05-15
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Research
Refine Your Ideal Customer Profile
Methods and frameworks for narrowing your ICP. Continuously refine as you gather more data and insights.
Customer Research
May 4
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7 min read
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Bastian Moritz
2024-05-04
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