Get to Know the Contributors
...and be inspired by their expertise and unique perspectives. They're here to help you get the most out of your growth initiatives and achieve your most important growth goals.
Through videos, articles, blogs and other content, they share their thoughts, ideas and expertise. Each of our contributors are experts in their field, with deep passion and commitment to topics such as Sales, Marketing, Customer Research, Helping Make People Progress and Why People Buy, Serving the Customer, Customer Experience, and the Creator Economy. They have honed their skills and knowledge over the years through hands-on experience and critical thinking.
Bastian Moritz's customer-centric approach to growth is based on understanding and prioritizing customer needs. Growth strategies must revolve around the customer. Their problems, wishes and motivations need to be understood precisely. With a customer-centric mindset your growth initiatives become sustainable.
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Become a Contributor?
Are you also a storyteller or creator and just as crazy about how to approach markets, serving customers and customer-centricity and have something to say about it? Then become a guest author at The Customer Centroid.
Before deciding to publish, we like to evaluate your ideas first. We want to see if they're a good fit as a feature, article, podcast, graphic, video, or something else.
Contributions should be distinct enough from those of other contributors. We're looking for contributions that offer a fresh perspective and differ from what's already been published. If it's something we would write ourselves or isn't a good fit for our audience, chances are we'll pass. Do not submit unsolicited articles. Reach out with an intro and a short pitch first so we can provide early feedback. A proposal should answer a few key questions about the big idea, and the narrative detail of your argument. We'll need a full draft before officially accepting a piece.
We retain final decision rights over content elements like headlines, tags, thumbnails, etc. We ourselves would hope that a creator we work with knows best how to communicate with and engage their audience. If we make changes, it's to ensure your idea reaches the audience it deserves.
We love originality and authenticity. Your work must be unique, properly credited, and not overly promotional. If you have any financial ties to the entities you mention, we'll need to know. If you're into using generative AI, that's cool. Just let us know how you used them. Remember, you're responsible for making sure your content is accurate, truthful, and one-of-a-kind.
Thanks for considering contributing. We're excited about the possibilities!